One way which a folk follows. Yes, our ways are "Out of the Box" but together and in exchange. Learning, working, creating in a team is the new way. Sounds strange to work what you love and what time you want? Not for me but It means to work "self-adjusted" and therefore I am looking for masters to teach my mind.
Google build one of that masters at establishing the way and sharing information to teach. Educate the folk in a honest way to create a NEW world, together.
Marketing, search tools, analytics, possibilities, social media, tool combination and correct usage of the "WorldWideWeb" stayed in the front of the process.